Kiss Your Cold Sore Goodbye Before Valentine’s Day

Eugene, OR February 14, 2004--Everyone loves a Valentine's Day gift. But nobody wants to be given a cold sore, even with a kiss. . After all, they’re painful, contagious, and just plain ugly. If you have one this week, you need a V-Day date-saver fast. Fortunately, there's good news for lovers from researchers at Southern California University of Health Sciences. According to a new study, cold sore sufferers using a unique, lysine-based topical ointment experienced rapid healing and significantly reduced symptoms. That’s a relief if you’re one of 60 million people with active cold sores.

“The formula reduced the duration of cold sore symptoms by 50% or more when compared to untreated cold sore data. The median healing time was 4.0 days - 1/2 to 1 full day shorter than in the studies on leading prescription and OTC brands which cost much more”, said Betsy Singh, PhD, the University’s Dean of Research.

The results of the study, Safety and Effectiveness of a Lysine Based Product on the Treatment of Facial and Circumoral Herpes, were presented this January at the Scripps Institute for Integrative Medicine conference titled Natural Supplements in Evidence-Based Practice: A Clinical and Research Update.

The study also showed that within three days, the formula either completely eliminated or dramatically reduced cold sore symptoms, including tingling, burning, itching, tenderness, prickling, soreness and blistering. Furthermore, a remarkable 40% of the participants had full cure by end of the third day.

For cosmetic appeal, the formula is a V-Day blessing. It's invisible (guys take note), it can be worn under lipstick, it doesn’t burn on the sore, and gives immediate relief. The ointment, made with lysine and 14 natural nutrients, is available under the brands LIP CLEAR® Lysine+ and Super Lysine+®. Visit www.lipclear.com or call 1-800-448-1448 for free cold sore information.

Cold sores are small blisters that form around the mouth. They can be triggered by stressful situations – like Valentine’s day – sunlight, fever, illness, arginine rich foods like chocolate, food allergies and hormonal changes. It’s estimated that 80% of the population carry the virus and 60 million people have outbreaks once or more per year. Early symptoms of an outbreak are itching, tingling or a burning sensation. Cold sores can be spread by kissing, sharing eating utensils, toothbrushes, towels or razors.




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